Over the last 5 years web ads ranging from fully animated, to static banners have been my bread and butter. At first glance web ads appear to be a pretty quick turnaround project but the truth is they tend to be the hardest to pitch.
I want to create a few posts outlining, or highlighting the most essential things that you as the artist can bring to the digital ad. As well as venture into territory that might get you into arguments, or let's say debates regarding copy, appropriate images and colors, length and size of CTA (CALL TO ACTION, Click Me!!!)....oh the list continues.
Stay tuned!